Soazic Guezennec, French artist living in Mumbai, is opening a new kind of real estate, displaying imaginary architectural projects which reinstate untamed nature inside the city.
Noticing the gap between the concept of “Nature City” plugged by the real estate adverts and the reality, Soazic Guezennec designs architectural projects which take the real estate slogans at their word, creating a city where nature would reassert itsself, in a poetic and sometimes violent way. It gives birth to exuberant creations where buildings turn into waterfalls, mushrooms invade the town, mountains fall from the sky like landscape prostheses. In order to make this utopia credible, the projects are described on the classic supports of the real estate communication: videos, brochures, plans, models and advertisement posters.
Visitors are invited to express their desires and habitat dreams, and are encouraged to become members of the community of these highly subjective constructions.
The real estate opened for the first time at Studio X Mumbai on February 8th 2013. Since then, it has opened 8 different agencies in major cities in India.